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Discovered 2d ago
LS Digital Group

Sr. Specialist- Biddable Performance

LS Digital Group•Linkedin
LocationNavi Mumbai, Maharashtra, India
Work Modeonsite
Experience5+ yrs
CompensationNot disclosed

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Required Skills & Technology Stack

a/b testingexcelpowerpointms excel

About the Role

Roles & Responsibilities Independently plan, build, and manage paid-search campaigns end-to-end for assigned accounts. Own daily and weekly optimisations: bids, budgets, negatives, search-term reviews, and structured A/B testing. Track and improve KPIs (CPL, CPA, ROAS, CTR, conversion rate); diagnose underperformance and act decisively. Implement and QA conversion tracking, UTMs, and tagging with…

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